Positioning of India on the world map of wedding destinations

Positioning of India on the world map of wedding destinations

“A national wedding policy is needed to regulate wedding planners”



July 20, 2022

This was a 3-day B2B event hosted by India Advantage Foundation and managed by Iconex Exhibitions

A 3-day business-to-business event was recently organized by the India Advantage Foundation in New Delhi to spotlight India as a money-making destination wedding venue. Organizers say the Global Destinations Expo & Conference (GDEC) was the first serious attempt to position India as the ideal place to hold weddings, not only for Indians considering destination weddings, but also for people of the whole world.

Over 370 registered wedding planners from across India and many other parts of the world gathered in New Delhi from July 14-16 to attend the Global Destinations Expo & Conference (GDEC) – Weddings & Films. It was a 3-day B2B event organized by the India Advantage Foundation and managed by Iconex Exhibitions with the aim of bringing together wedding planners, hotels, filmmakers, photographers and tourism boards to exchange ideas , share knowledge and demonstrate their skills in the industry. to promote India as a venue for destination weddings and photo shoots.

Organizers say that as the only meeting among all industry events, GDEC provided a venue for tourism boards, hospitality businesses and key wedding planners to network and explore business opportunities. Over the three days, a number of panel discussions and educational workshops with industry experts were held on topics such as the importance of Indian and international collaboration in the wedding industry, the integration of technology in the wedding industry, upcoming trends in decoration and wedding planning. , changing trends in Indian weddings, wedding business – challenges and new opportunities and technologies in filmmaking.

“Our vision with GDEC is to bring wedding and film production players together under one platform with service providers in the travel and hospitality industry to explore business opportunities,” said Amaresh Tiwari, President of the India Advantage Foundation (IAF). India Media Group.

“We believe that these niche tourism segments should also be brought into the MICE range in order to reap the benefits of industry status. Our vision is also to position India as an attractive wedding destination. With over 32 million NRIs residing across the globe, we have a great opportunity to explore in this segment,” adds Tiwari.

A number of one-on-one buyer meetings took place on Days 2 and 3 of the event, in addition to workshops and trainings delivered by seasoned experts from the national and international wedding industry. The power of business networking, challenges and new opportunities in the wedding industry post-pandemic and the changing Indian food business game were the topics discussed during the panel discussions. The international wedding market and how to attract foreigners to consider having their wedding in India were also discussed at the event. In order to plan new prospects in the field of global destinations and effectively compete with other major wedding planning industries, the experts also discussed the impending trends and difficulties.

“We explained to the government in hopes of pushing them to put in place a national marriage policy, because marriage is seen as an individual decision, but for destination marriage you have to have certain rules,” says Tiwari.

Planning a wedding requires a lot of coordination and knowledge of the entire spectrum – from the venue to the various vendors, as well as understanding the rules governing these activities. Therefore, a wedding planner must have a lot of knowledge and a high degree of awareness about these, says Tiwari.

He adds that wedding planners must be regulated like any other travel agent, especially those organizing MICE, who have certain certifications and licenses to ensure that only suitably qualified people serve customers to ensure a high standard. quality of service.

“Ensuring that only well-trained and qualified planners are in the business can help us get foreigners to choose destinations in India for their wedding,” adds Tiwari.

GDEC’s organizing partner, Iconex Exhibitions, says the first edition was a springboard for other unique events of this type in the tourism and hospitality sector.

“Iconex is eager to enter the hospitality and tourism industries,” says Rajeev Bansal of Iconex. “Next year we will be back with a bigger version of GDEC and I am pleased to announce the dates for the second edition to be held July 13-15, 2023. The inaugural event saw the attendance of over of 50 exhibitors and more than 200 hosted buyers from India and overseas,” concludes Abhimanyu Singh, also from Iconex Exhibition.

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