Sri Lanka to tap destination wedding segment to boost its tourism sector
In a bid to boost the country’s ailing tourism sector, Sri Lankan authorities plan to promote the scenic Indian Ocean island nation as an option for couples around the world seeking a destination wedding with a reasonable budget. The tourism sector, which brought in an average of $4 billion a year to the country, is experiencing a slow recovery.
Kimarli Fernando, chairman of the Sri Lanka Tourism Development Authority (SLTDA), said this would not only help uplift the hard-hit tourism industry, but also support sectors like event management, fashion design and others who have been impacted by COVID-19. pandemic.
She said Sri Lanka has immense potential in the wedding segment and venues such as those near Sinharaja Forest and the Cultural Triangle can be promoted, the Daily Mirror reported.
Market analysis has shown that the country, if properly promoted, could generate up to $230 billion in revenue by 2030.
However, she stressed that the country needs to engage with countries in the region like the Maldives, India and Pakistan to realize its full potential. Already, Sri Lanka as a wedding destination is a popular option in Europe, Asia and the Middle East.
“Sri Lanka is all Asia has to offer,” said Fernando, adding that the government will soon launch a dedicated portal, bringing together event management companies, wedding planners, photographers, creators of fashion and others under one platform.
From long pristine beaches to elephant safaris, Sri Lanka is sought after to be projected as an island escape with thrills, festivities and heritage, in short everything it takes to be a popular tourist destination. The livelihoods of more than 150,000 people depend on industry which has been hit hard by the pandemic.
Recently, Colombo has also sought assistance from the Indian government to promote outbound tourism from India to Sri Lanka.